Version 2 
Positioning statement
The Divine Child Doula
The Divine Child Doula is Michelle MacLean, Michelle has a deep passion for birth
and all it entails. Michelle's personal style as a doula is what separates her from other doula's. She is an open minded free spirit that's speaks not only from a highly educated standpoint but also from her heart. She has a calm, caring, nurturing side to her, but also can take a strong lead. Michelle has experienced both hospital and home births first hand and brings this knowledge to the table. With her calming nature she brings confidence, physical and emotional support for each family. These qualities help birthing families make educated informed decisions and birth in the most aware and gentle way possible.

version 2
Moodboard
Light muted colour palette

Simple and clean

A personal touch


Version 1Descriptors Taglines

  • A helping hand in child birth
  • Informative supportive care for birthing families
  • A doula with a passion
  • A calming presence during your birth journey
  • Guiding you with care through your birth journey
Version 1
Brand driven Taglines
  • Breathe Believe Birth
  • Birth with confidence 
  • Moments that matter
  • Passion for birth
  • calm and caring
Version 1
Brand Markers


start of ideas
working progress
more work in progress



Final logos

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