I've decided to stick with my version 2 positioning statement I feel it fully supports the company's view and gives a clear understanding.
Positioning statement
The Divine Child Doula
The Divine Child Doula is Michelle MacLean, Michelle has a deep passion for birth
and all it entails. Michelle's personal style as a doula is what separates her from other doula's. She is an open minded free spirit that's speaks not only from a highly educated standpoint but also from her heart. She has a calm, caring, nurturing side to her, but also can take a strong lead. Michelle has experienced both hospital and home births first hand and brings this knowledge to the table. With her calming nature she brings confidence, physical and emotional support for each family. These qualities help birthing families make educated informed decisions and birth in the most aware and gentle way possible.
Final moodboard
The final moodboard represents The Divine Child Doula in a creative fun and whimsical palette. A crafty hands on approach with simple shapes natural textures. Creating a personal, caring, and nurturing touch. (A friend that is there for you when ever you need them.)
I've decided to hand in my hand drawn logo but here is a quick look at what I was thinking
