So I've chosen to work on The Divine Child Doula company for my branding project.
Refine research
Were do I think the brand should go
Key message

V1 brand Positioning
V1 mood board.
Expanding on the research from last class I would like to focus on The Divine Child strengths to help build on her positioning statement and key message. Using direct characteristic to assist in ideas in how I would like to see the brand.
The Divine Child is

• Caring -emotional, light blues and greens, soft reds
• Honest -organic, simple, straight forward or direct
• Informative -books, teachings, classes, owls, clean lines
• Helping -nurturing, growth
• Gentle -soft, touch
• Companionship -feminine, soft light colours,
• Passionate -bold, strong, love, life
• Personable -family, laughter, fun, creative, reliable 
• compassionate -heart, curves, sensitive 
• natural -organic, textures, earthy water colors
• dedicated -firm textures warm calming colours

Using these characteristic I was able to start work on a Positioning Statement.

Positioning Statement
The Divine Child Doula's passion for birth inspires women to birth in awareness and confidence. Who's goal is to provide continuous emotional and informative support, during pregnancy, labor, and new born care. A helping hand for women and their families, so that they can enjoy a safe, gentle birth.

The Key message pillars

• emotional and informative support
• physical and emotional support so you can focus on your child's birth
• a helping hand for you and your family
• helping you build trust within
• trust within exudes confidence 
• emotional, caring, an unbiased approach 
• approaching birth with you in mind
• birth in awareness birth with confidence
• a belief in celebrating both mother and child

I would like to talk about the direction I have chosen to go in with this brand.
Based on what I've learned in the research phase, I've decided to take The Divine Child Doula in the direction of a hands on / hand crafted approach. Creating an opportunity to give this brand a less clinical look and a more organic, earthy, feel with a personal touch. I will attempt to do this through the use of textures / material, colours, typefaces and imagery. I would like to use soft colours, hand drawn elements, with a possible stamped or letter press look, keeping the imagery simple and clean.
Possibly silk screening on various objects to reinforce the brands identity.  My goal is to give the divine child doula's brand a feeling that when seeing her brand you feel welcomed, you see a person or friend rather then a company or business. I would like the brand to feel natural, fun and creative.
(thought of a possible use of different cute animal family stamp silhouette for various area of her business)
The divine child Doula brand inspiration is her passionate dedicated holistic approach to child birth. Caring for mother and children before during and after the birth.

Mood boards of possible direction and elements I would like to take the brand.

 Version 1

crafty look using natural textures organic feel

simple craft, hands on approach, letter press, stamp

textures, colours and background,

clean simple lines, bold delicate typefaces